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CAMPAIGNS
I’ve led exciting holiday launches and anniversary campaigns that turn key moments into memorable brand experiences. From bold creative concepts
to seamless rollouts across channels, I love
building buzz and delivering work that celebrates, surprises, and connects.
I led a holiday campaign themed around a festive party, covering everything from invites and party prep to arrivals and drink pairings. Each touchpoint brought the celebration to life, making the brand feel like the ultimate holiday host.
For our 75th anniversary, I led a campaign using vintage photos to tell the story of our brand’s history and evolution, honoring our roots while highlighting how we’ve grown across generations.
FRANGO LAUNCH
I led the launch of Frango’s rebranded packaging, bringing a refined, sophisticated look to this beloved classic. The new design balanced elegance with heritage, introducing elevated details and modern cues while staying true to Frango’s iconic feel.
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