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HOLIDAY
I directed a holiday campaign built around the theme of a festive party, guiding the audience through every moment, from sending out invitations and picking party dates to arriving in style and pairing drinks with treats. The campaign unfolded like a celebration, with each touchpoint bringing the event to life through rich visuals, playful copy, and thoughtful details. From social teasers to emails and gift guides, we covered every step of the season, turning our brand into the ultimate holiday host.








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