top of page

PAST EXPERIENCE

Creative Director

GARRETT BRANDS
CREATIVE DIRECTOR

March 2021 - Present

· Led creative direction for photoshoot projects from concept to completion, ensuring alignment with brand guidelines and client expectations.

· ​Managed and mentored a team of creatives, photographers, stylists, and assistants, fostering a collaborative and innovative work environment.

· ​Developed detailed shot lists, storyboards, and mood boards to guide the production process and achieve desired visual outcomes.

· ​Collaborated closely with clients to understand their needs and objectives, delivering compelling visual solutions that exceeded expectations.

· ​Oversaw budgeting and resource allocation for photoshoots, optimizing costs without compromising on quality.

· ​Ensured seamless coordination between internal teams and external vendors to execute photoshoots on time and within budget constraints.

Screen Shot 2020-06-25 at 10.57.56 AM.pn

HERENOW CREATIVE
SENIOR DESIGNER

September 2013 - June 2020

· Worked with major brands including Nike, Lyft, Columbia, Sorel
· Responsible for retail design, keynote presentations, visual center development, logo design and digital design
· Art Directed national online video campaigns 
· Managed team of designers and freelance support
· Responsible for developing retail design in national stores 
· Created and maintained visual centers for global campaigns
· Coordinated and hosted team events 
· Worked with production vendors to maintain design integrity

Screen Shot 2020-06-29 at 12.24.30 PM.pn

JOED DESIGN
SENIOR DESIGNER

January 2005 - August 2013

· Worked with major brands including Unilever, Bosch, Rotozip, Rustoleum
· Responsible for package design, logo design, brochures,point of purchase display concepting and dieline development
· Communicated directly with production and design associates to make certain creative objectives and deadlines were met
· Developed packaging and displays for national and international licensed products which maintained the creative look and high standards of the brands
· Art Directed local and in-house photo shoots to ensure creative objectives were achieved
· Press approvals on numerous substrates

Screen Shot 2020-06-25 at 11.03.29 AM.pn

STEVENS & TATE COMMUNICATIONS
GRAPHIC DESIGNER

July 2004 - December 2004

· Worked with major brands including Aldi, Kirk Homes
· Responsible for package design, print ads, logo design, overall design of local home-builder and theater
· Reviewed designs for accuracy, quality and design integrity
· Responsible for design mock ups

©2020 by Joelle Wolinski. Proudly created with Wix.com

bottom of page